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How to Plan a Content Strategy Around Large Rubber Duck
Ever had a moment where a seemingly innocent promotional item, like a rubber duck, turned into a nightmare? I’ve seen it happen more times than I can count. A brand invests in custom rubber ducks for a campaign, only to have them fall apart after a few weeks. The ducks are supposed to be a…
How to Market Large Rubber Duck to Retail Customers
Remember the time a major retail chain in New York ran a summer campaign with a batch of generic rubber ducks? They thought it’d be a hit, but the ducks ended up in the trash. The problem? The ducks were just too plain, too forgettable. That’s where custom rubber ducks come in. They’re not just…
How to Use Large Rubber Duck in Seasonal Programs
I’ll never forget the day a client called, panicked, after their “free” promotional rubber ducks started popping up on eBay. Turns out, the supplier had cut corners on quality, and the ducks were being resold. It was a PR disaster, and the client’s brand consistency went out the window. That’s when I realized: not all…
