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Custom Rubber Ducks: Which Buyer Type Are You?
I’ve watched a brand manager stare at a $50,000 write-off because 10,000 custom rubber ducks arrived looking nothing like the pre-production sample. The spec sheet was perfect. The signed-off photos? Spotless. The mass production run? A completely different shade of Pantone 123C that skewed orange under trade show lighting. The FOB pricing was locked in,…
